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Who Gives a Crap Makes Toilet Paper Look Absolutely Adorable With Their «Play Edition»

At Dieline, we’re big fans of Australian toilet paper brand Who Gives a Crap. Thus, we couldn’t help but squeal with delight when we saw their newest toilet paper, The Play Edition. This edition features adorable flat-style illustrations for the toilet paper wrappers, making for a stackable solution that can be played with to create all kinds of fun characters.

Editorial photograph

«Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly toilet paper, paper towels and tissues and donate 50% of their profits to help build toilets for those in need. To date, they have donated $1.8 million to charity. We were commissioned to create a special edition of their premium toilet paper, The Play Edition, for the global market.»

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

«The Play Edition was designed to engage young and old in play. The idea for the range was inspired by children’s mix-and-match books—in that they can be stacked in different ways to make whimsical characters. To take this idea further, the outer carton can be recycled and made into a stage for even more fun.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Source: Dieline